Thanks to technological advances, digital signage is no longer limited to big corporations with massive marketing budgets.
With digital displays becoming more reasonable to purchase, more businesses than ever are turning their attention to building campaigns centred around digital marketing through a range of different display types. However, one display option will not be suitable for every campaign, so businesses must research the best options for their needs.
Here is a quick breakdown of some of the most popular types of digital displays and their running costs.
For smaller setups, smart TVs are a good choice of indoor digital display for most businesses as they provide an all-in-one solution. Not only can they output most types of media without much setup or hassle, but many of the top-range units come equipped with built-in computing capabilities. Some run Windows, Linux, or Android, and most can connect to your local Wi-Fi or network. This accessibility means you can easily change the content on your screen with just a few clicks.
Depending on your needs, you may need to run a multi-display setup. This is when it comes in handy to consult with experts in digital display for advertising. They can advise on your best options regarding what TVs you need and what software would be the most beneficial for your needs.
The cost of running a Smart TV setup depends on how many units you need, their size, and their resolution. Your costs could range anywhere from a few hundred dollars to much more.
If you choose to go the slightly cheaper route but still want the functionality of a TV, consumer TVs are a great second choice. The main downside to these units is that they are manufactured for use in homes where the average viewer doesn’t use the display for more than eight hours at a time. This means they are not built for extremely long-term use, and their quality will suffer over time.
You may notice that colour distortion and edge burn impact your viewing quality much faster than in a commercial-grade unit. Consumer-quality TVs also use more power than commercial units, require more maintenance, and have a shorter lifespan. However, there are some upsides.
Consumer TVs have brighter displays than commercial units and built-in speakers, eliminating the need for additional stand-alone speakers. They also have a lower upfront cost, allowing small businesses to launch their campaigns without a considerable budget.
Outdoor Digital Displays
Outside digital displays are specialised displays that endure wet and adverse weather conditions. They are intended for operation in outdoor environments. If you have an outdoor display, you can be sure that the picture is seen with the highest quality, regardless of rain, storms, or sunshine. This is because it is made to withstand normal temperatures and weather swings. Outdoor screens are usually equipped with shielding and anti-reflective materials. They offer an extremely bright picture to ensure the content can always be seen.
A decent outdoor LED display bought from a specialty display manufacturer will be far more robust than your average display. These kinds of screens are ideal for digital advertising, which is a promotional method that raises brand recognition. They are usually more expensive than your regular LED panel, starting around a few thousand dollars and ranging into the millions, depending on how large and bright you need. Any messages that you want to attract customers with must be concise, simply express one idea, and use eye-catching colours and images.
These are just some of the options available to businesses looking to expand their marketing campaign and leverage the power of digital signage. There is a digital signage solution suitable for your needs and budget, whether you run a small salon that wants to add a single panel to the waiting area or a large corporation looking to install multiple screens throughout a building. Consult with digital signage experts who can advise you on your best hardware and software solutions, no matter your requirements.