While Pharrell Williams is better known for his music, he is equally passionate about finding single-use alternatives to plastic, which is on the rise – with an estimated 20-35% increase in single-use waste. In response to this, Williams’ ‘i am OTHER’ brand has joined forces with the world’s leading circular economy company Pentatonic, to launch ‘the Pebble’ by OTHERWARE.
Meet the Pebble – a reusable, portable dining kit made from recycled CDs. The design is simple, and the results are effective. The entire set, which includes a straw, fork, spoon, knife, and chopsticks, folds away into a compact pod (or pebble) that fits into a backpack, purse, or briefcase for repeated use, thus eliminating waste. The utensils can be added to the dishwasher at home or washed by hand while on the road.
Darla Vaughn, from i am OTHER, explained:
Our team has been super concerned about the seemingly unstoppable flow of single-use plastics, especially around food and drinks. So, we decided to get together with Pentatonic to do something about it in a fresh, creative, and relevant way. The goal is that the pebble makes it easy for people to take their first step towards eliminating single-use plastics.
The Pebble is made from recycled materials, including CDs and polypropylene, from used food packaging. Once the kit is at the end of its life cycle, it can be recycled; Pentatonic can repurpose the materials into another product for a complete zero-waste circle.
Williams may bring a recognizable name to the collaboration, but Pentatonic boasts remarkable accomplishments as well. The company claims its “the world’s leading circular economy company, which focuses upon removing the single-use from consumption. It designs and manufactures high-quality products as a standalone brand and collaborates with a broad range of partners including Starbucks, Snarkitecture, Burger King, New Era, The Science Museum, and Heron Preston.” Now, Pentatonic can add Williams to that list too.
The OTHERWARE collection also features a limited-edition yellow colorway (seen in the photo below) to support Williams’s non-profit foundation – ‘YELLOW.’
